So we’ve been talking about Google’s change to ‘mobile-first indexing’ and how it will start to prefer mobile search over desktop search. Well… get ready, because it’s rolling out now. On March 26th, Google started to migrate sites that were following best practices for mobile search. So if you and your designer have been working on this… you can relax. But since the bulk of local businesses don’t even have a responsive or mobile friendly site…. read on.
If you think that keeping Google Maps and your Google My Business page up to date is not that important, I saw this today on Cracked.com of all places. The article was about 7 instances when Google Maps messed up or was hacked, causing local retailers loss of business.
Search has moved to mobile - and Google now favors location when delivering search results. Have you adapted your local SEO strategy to take full advantage of this shift and drive more traffic to your physical location? Here are 15 tips you can use to make your search results 'hyper-local' and dominate your business category in your market.