Local SEO Question: “Finding incorrect information in online directories would stop me from using a local business.”
A 2018 survey by the Local Citations Trust Report asked this simple question having to do with finding incorrect information about a local business in online directories. An astonishing 68% of consumers said they would stop using a local business if that information was wrong. 78% of men said they are more likely to give up on a business because of incorrect info compared to 62% of the women surveyed.
- 68% of consumers would stop using a local business if they found incorrect information in online directories
- 73% of 35-54 year olds would stop using a local business if they found incorrect information in online directories
- Men are more likely to stop using a local business due to incorrect information than women
So making sure your N.A.P. (Name, Address, Phone) info is critical to hyper-local SEO and turning search traffic into store traffic. The four major business data aggregators – Localeze, InfoGroup, Factual and Axiom, distribute your business info to over 1,600 online directories, from Amazon to Yelp, Ask.com to YellowPages. And bad information can spread like a virus – and your business will be the one to experience the symptoms.
So what do you do? Local SEO is usually referred to as ‘offline SEO’. Updating all of your business information to the data aggregators is a good start. Taking a monthly Local SEO health check is also a good idea – to get your FREE sample report for your business, click here.