As more people use their phones for search, you’ll hear people tossing the term ‘responsive web design’ or ‘mobile friendly’ around. Have you looked at your website on your mobile phone recently? If it looks like a condensed version of your desktop design, that’s ‘mobile friendly’. However, if the layout changes to take advantage of your phone’s screen size, congratulations – you have ‘responsive web design’. And the difference can be huge when it comes to converting search leads to new customers.
On a mobile friendly site, you are making the user pinch, zoom, and scroll around just to be able to read your content. And statistics show…. they won’t.
With a responsive website design, your website changes the layout using CSS (Cascading Style Sheets) to adjust type size, image size etc, making it a much more enjoyable user experience. In simple terms, it’s the only serious option you should consider.
The Numbers: Mobile Internet Usage and Responsive Web Design
Now let’s look at the huge benefits of responsive design and the disadvantages of not optimizing your website for mobile users.
- Mobile search edged ahead of desktop search in 2015
- By the end of 2018, mobile is projected to be 79% of all searches
- 50% of all eCommerce was performed on mobile devices in 2017
- 57% of all internet users won’t recommend a business with a poorly designed mobile website
- 80% of all internet users said they would click away from a poorly designed mobile website
- 88% of all internet users will call or visit a company they search for on their mobile device within 24 hours
- 83% of small businesses don’t have a responsive website design – yet.
So what can we take away from all of these statistics? Well… we are quickly moving to a ‘mobile-first’ world. And the faster you can improve your mobile website experience for your customers with a responsive web design, the faster you will see a dramatic improvement in converting leads into customers.