Yet again, Facebook is changing it’s news feed algorithm and what they decide you should and shouldn’t see.

On January 11th, Mark Zuckerberg announced that Facebook would be changing its news feed algorithm to prioritize content from “friends, family and groups.”

“As we roll this out,” Zuckerberg wrote, “You’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard—it should encourage meaningful interactions between people.”

Zuckerberg cites “a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being” as justification for the change, admitting that businesses are going to have to work harder than ever to gain their customers’ attention on the platform.

In addition to this latest news, Facebook also noted for the first time that it expects to lose over 2 million users 24 and under this year.

One take away from this is that you shouldn’t depend on Facebook for all of your new business leads or customers. With this change, local SEO becomes even more important and you should do all you can to ensure you are getting in front of your customers on mobile search.