Today, having an individual direct mail piece customized and personalized to your customer can reap a huge return on a small investment. While your competition is fighting for attention in the email inbox, you can stand out in their mailbox with Variable Direct Mail.
Working with Smart Money’s renewal department and their ad agency, we developed a series of direct mail pieces designed to boost lapsed renewals. Each one was customized with the subscribers specific information and progressive offers to renew.
Pure Body Protein
The re-branding of Gold Standard Protein shakes to Pure Body Protein combined the perfect timing of New Year’s Resolutions, the customization of variable digital printing and driving previous customers to the sales funnel or the call center.