1) Use Local Keywords In All Your Listings
The more local listings you have, the better it is for local SEO. Use local keywords and unique descriptions in all of your local business listings, include your business category and current photos. Then… promote it! Reviews are important to higher SEO rankings and increased consumer engagement.
2) Target Local Media Coverage
To improve your local SEO, think about targeting your local newspapers, TV and radio stations. Trusted news sites are indexed higher on Google. Reach out and connect with reporters, journalists and on-air personalities who will cover your company news on a regular basis. When you start to get more coverage, you’ll see your SEO improve dramatically.
3) Get High-Quality Local Links
The number and quality of the links you have directing back to your website have a huge effect on your local SEO rankings. To further enhance your hyper-local SEO, think about the ways you can promote your company and brand in your community: local talks at a library or university, give a presentation at your local Chamber of Commerce, or post a guest article on a local business blog. And always make sure to get a backlink from the organization to your website.
4) Improve Your Website’s Internal Link Structure
Take a look at your website – are all of your internal links just from your homepage menu or footer? If so, you are missing out on an easy way to improve your local SEO. For example, if your company has technical terms that the average consumer may not know, link to a Glossary page. Or if you are discussing a seasonal topic, link to a product or service on your site that relates to your post. By adding relevant internal links from within your pages and blog posts, you will regularly see lifts in your local SEO rankings.
5) Hyper-Local SEO Needs Local Keyword In Your Title Tags
To ensure specific pages rank locally, make sure to optimize your title tags with your local keyword. For example, a page about landscaping services should have the title tag “ landscaping services Boston”. That way Google knows that your page is specifically about Boston and landscaping services. Pages with local keywords are more likely to show up in local searches as Google now favors the users location with the search results they provide.
6) Maximize Your Google My Business Profile
To boost your local SEO, the easiest thing you can do is claim your Google My Business page and maximize your GMB page. Your Google My Business listing is what shows up for local searches. It shows your physical location (sorry, no P.O. boxes) and you can optimize it with your business category, photos, business hours, phone number and contact information. Restaurants can also include a link to your menu. And as mobile search becomes the norm, most people are not clicking through to your website, using your GMB profile to get the info they need instead.
7) Take Advantage of ALL Local Business Profiles
Why make it harder for consumers to find you? Make it easier for them and make sure you are listed on popular review sites like Google+, Yelp and Yellow Pages. Every local business profile you create is another landing page for local search. It’s another easy way to create a hyper-local SEO presence, show more social proof and drive traffic to your door and website.
8) Multiple Locations Require Unique, Hyper-Local Content
If your company has multiple locations, you need to treat each one as a unique location. Don’t just repurpose location pages for all locations. Make each location page relevant to that area, whether it’s a helpful tip ‘Just 5 minutes from the beach’ or ‘On the National Historic Registry’ etc. The more useful information you give, the more your local SEO will improve
9) Connect Your Business with a Region
From your website, citations and local listings to Google Maps, make it clear to the search engines the full extent of your businesses service area. While this is not easy, in time it is one task that will yield great benefits.
10) Be Real
Consumers are pretty savvy – and using stock photography or photoshopped images can hurt your SEO ranking. Be active and authentic with your Google My Business and other profiles. Respond positively to all reviews – even the negative ones. Be more active and ‘real’ and see your SEO rankings soar.
11) Cross Your T’s and Dot Your I’s…
They say ‘don’t sweat the small details’ but when writing a new blog post or sale page, the little details make all the difference. Title tags, meta description tags are included in search results and are just as essential as your keywords, content or images. Make sure they are localized and relevant to your prospects market.
12) Showcase with a Google Virtual Tour
A new innovation from Google is their Google Virtual Tour. Improve your local SEO with a 3-D photo tour of your business, added to your Google My Business profile. Not only will it attract more interest from potential customers, Google also gives preferential treatment to any GMB profile using this new tool, ranking you higher in local search!
13) Prioritize Reputation Management
How are you managing your online reputation? While you may be actively gathering reviews for your Google My Business page, don’t forget to respond to every review you get, both positive and negative. Google has said that it values high-quality reviews and they will help improve your business visibility. And offering constructive feedback and help can turn a negative review into a positive one.
14) Local B2B Search Has Different Tactics For Success
B2B buyers are not searching for you by name – they use search phrases that are more problem solving or need oriented. For example ‘HVAC repair near me’ or ‘custom mold fabrication Portland’. Talk to your sales staff or customers about the types of searches they do or questions they might have about your products and services. Determine four or five pain points you can help solve and form your keyword and content strategy around that.
15) These Are the Type of Citations You Want to Get
Getting a citation from a traffic cop isn’t fun – but getting traffic from citations on trusted websites and data giants like InfoGroup, Acxiom, Neustar Localeze and Factual sure is. Making sure your N.A.P. (Name, Address, Phone) is consistent across all citations, listings and your website is key to hyper-local SEO. If your information is not accurate, it can spread out to a large section of online business information.