If you’re a small business owner or retailer, you’ve probably had that sinking feeling: it’s the end of the month, your Facebook page has gone quiet, and you’re scrambling to put together another 30 days of content. You might open up a blank spreadsheet or content calendar, stare at it for a few minutes, and then close the tab because you just don’t have the time or energy. Or worse, you spend a whole Saturday trying to figure out what to post, then still feel behind.

Smart retailers have figured out a better way.