Advantages of Messenger Marketing
Higher Open and Click Rates
Generates High-Quality Leads
Better Engagement Rates
Message Reminders of Offers or Events
Convenient Content Delivery
From Conversations to Conversions
How Facebook Messenger Marketing Can Supercharge Your Sales
Today, Facebook Messenger is the most popular messaging application, with 1.3 billion users already on Facebook. According to recent data from Statista, Facebook Messenger is the leading mobile messaging application in the US with 103.55 million active users in 2018. Therefore, Facebook provides the perfect platform for marketing.
One to one conversational marketing is the fastest growing digital sales channel right now and with good reason – you can convert traffic up to 80x more than other channels such as sales funnels or email. What exactly is Messenger Marketing? It uses artificial intelligence to engage your potential customers in a conversation and take them from their point of interest to a sale.
For example, you can micro target customers in a designated area around your business that are having a birthday in the next 7 days and give them a special offer to redeem at your restaurant or retail store. They receive the coupon via Facebook Messenger after answering a few simple questions – and then show you the coupon in order to redeem it.
Don’t Miss Out On Important ‘Micro-Moments’
Do you know the feeling of panic when you realize you don’t know where your phone is? That shows you just how much mobile has changed consumer behavior forever.
The competition for the attention, the loyalty and the wallet is won or lost in what are called ‘micro-moments’. Micro-moments are those quick ‘I-need-to-know’, ‘I-want-to-go’ or ‘I-want-to-buy’ times when you need to be easily found on their mobile phone searches.
With more and more search happening on mobile devices, and Google prioritizing location before other SEO ranking methods, it’s imperative that you understand and know how to effectively manage your local SEO. Get our FREE Local SEO Rank Report to see where your business stands.
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