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Why Retailers Should Shift to OTT Advertising

Why Retailers Should Shift to OTT Advertising

Content Marketing, Feature

Retailers, it’s time to rethink your advertising strategy! Traditional TV is no longer the powerhouse it once was. The number of Americans watching TV via cable or satellite has dropped dramatically from 76% in 2015 to just 56% in 2021. Meanwhile, OTT (over-the-top)...
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