Using Lead Magnets to Generate Growth

Marketing

As marketers, we are always looking for new ways to engage with potential customers. One of the most effective ways to do this is through lead magnets. Lead Magnets are content that gives your audience something in exchange for their contact information. The best lead...

How Progressive Web Apps Are the Future for Digital Product Solutions

Feature, Marketing, Mobile Apps

Excellent mobile user experience, low development costs, and cross-platform functionality. Progressive web apps (PWAs) tick all the boxes when it comes to digital product solutions. You can combine an intuitive app-like experience with mobile web accessibility. Recent...

From Tech to Human: Three Post Pandemic B2B Marketing Trends

Marketing

For many, the past few months have opened up giving us a taste of “return to normal” but what does that mean? When most people say normal, what they often mean is comfortable. In the business world pre-pandemic comfortable is a dangerous place to be. Any company that...

Write from the Heart for More Memorable B2B Content Marketing

Marketing

B2B marketers have been pushing for personalized content for a good long while. Now we’re also trying to humanize content — to make the case that B2B buyers are human beings who want to connect with other humans on an emotional level. Isn’t it remarkable that we still...

6 Timeless SEO Tips Content Marketers Can Do Now

Marketing

Content is the research search began in the first place. Learning about how to get customers to visit newly created websites is where my search engine optimization education began. In that journey from before there was a Google to today, many things have changed. What...

Discover the Secret to Getting New Customers with Facebook!

Feature, Marketing

Many retailers, especially restaurant owners, have been told that ‘social media’ is the answer to putting new customers in your seats. So amidst all the other responsibilities they have, they boost a Facebook post here, put an ad or offer out there, maybe...