Why Work With Smaht! Ideas

Helping you to improve your business is more than just coming in with our ideas, implementing them… and then leaving. First, we start with an in-depth look at what you have done that works and what hasn’t worked. What your short term and long term goals are. Once we are on the same page with a Plan, we then work on the Design and the Execution of all elements of your new, integrated marketing project.

Why We Embraced AI Video & OTT for 2026

  • AI now enables small businesses to produce national-brand quality video

  • OTT has become the most effective local advertising channel

  • Traditional video production is too expensive for most SMBs

  • Our goal: Bring cinematic advertising to local Maine businesses at an affordable price

Our Work Process

PLAN

25%

PRODUCE AI VIDEO

50%

OPTIMIZE (AUTOMATION)

75%

SCALE

95%

Wait-a-minute! Why are results are only at 95%?

Yes, because when your marketing is getting results, we keep on scaling for even more success!

Owner/CEO | Jonathan Farley

 Our Story

Smaht! Ideas is built right here in Maine, helping small and medium businesses keep up with a world that’s moving faster than ever. AI is changing the game in marketing—making it possible for local businesses to create stunning video, smarter content, and automated customer journeys without big-city budgets or giant creative teams. We stay on the cutting edge of all that new technology so you don’t have to.

But the real magic comes from the 30+ years of experience behind the tools. Owner Jonathan Farley got his start on Portland radio—FM101 and Magic 93—before spending nearly two decades running creative for a national marketing agency. He’s worked across eCommerce, direct response, retail, resorts, print, mail, digital, and just about every kind of campaign you can imagine. That mix of old-school know-how and new-school AI is what makes our work smarter, more efficient, and a whole lot more effective.

Smaht! Ideas was created to give Maine businesses the kind of marketing that actually moves the needle—without wasting money. We pull together the right team for each client and focus on work that delivers real ROI, whether that’s AI-powered video, branding, website upgrades, or modern automation.

Around here, we’re big believers that marketing should feel like an investment, not an expense. And with today’s AI tools paired with decades of Maine-grown experience, we help local businesses look sharper, stand out more, and sell more—without the hassle or the high price tag.

Schedule Your FREE Strategy Session

Contact us today for a FREE 30 minute consultation. Even if we don’t end up working together, you’ll be sure to come away with at least one idea to move your business further.

Glossary of Terms

To help those ‘from away’ understand some of the terms used on this website and in any communications.

Smaht: An intelligent person or idea. Example: “Ayuh, that copywriter is pretty smaht!”

Wicked: All purpose adjective that means ‘awesome’ or great. Example: “What did you think about our product?” ” Oh, it’s wicked good!”

Wicked Smaht: Popular phrase referring to an above average intelligent person.’ Example: “Jonathan? Yes deah, he’s wicked smaht!”

Ayuh: Yes. Yep. You bet. .
Example: “Did you get your check?” “Ayuh.”

Yessah: An exclamation of agreement.
Example: “Can you design a new logo for me? Yessah!”

Right out straight: Very busy.
Example: “I don’t have time to talk; I am right out straight!”

Hahd tellin’ not knowin’: I don’t know, I’m stumped.
Example: “How’d they get that CBD ad on Google?” “Hard tellin’ not knowin.’”