Four stage subscription reactivation direct mail campaign for SmartMoney.
What started as a small local pizza store evolved into a multi-location chain. Their consistent presence in current and prospective customers mail boxes was part of that success.
Pure Body Protein
Variable direct mail for customer reactivation. We were able to merge name and product date data, boosting response rates by 15%.
Dr. Newton’s Naturals
Using VDP (Variable Direct Printing), the client was able to increase response rate by 2.5% over the static campaign, doubled the close rates and increased their margins.