Direct Mail
SmartMoney Magazine
Four stage subscription reactivation direct mail campaign for SmartMoney.
![Smart Money Magazine](https://smahtideas.com/wp-content/webpc-passthru.php?src=https://smahtideas.com/wp-content/uploads/2016/01/DOJ-Smart-Money_1.jpg&nocache=1)
![Smart Money Outer Proofs 2_Page_3](https://smahtideas.com/wp-content/webpc-passthru.php?src=https://smahtideas.com/wp-content/uploads/2021/02/Smart-Money-Outer-Proofs-2_Page_3-1024x800.jpg&nocache=1)
Cappza’s Pizza
What started as a small local pizza store evolved into a multi-location chain. Their consistent presence in current and prospective customers mail boxes was part of that success.
![Adobe Photoshop PDF](https://smahtideas.com/wp-content/webpc-passthru.php?src=https://smahtideas.com/wp-content/uploads/2021/02/6x9-Lazy-Customer-Front.jpg&nocache=1)
![Cappzas 6x9 back](https://smahtideas.com/wp-content/webpc-passthru.php?src=https://smahtideas.com/wp-content/uploads/2021/02/Cappzas-6x9-back.jpg&nocache=1)
Pure Body Protein
Variable direct mail for customer reactivation. We were able to merge name and product date data, boosting response rates by 15%.
![PBP DM FRONT](https://smahtideas.com/wp-content/webpc-passthru.php?src=https://smahtideas.com/wp-content/uploads/2021/02/PBP-DM-FRONT.jpg&nocache=1)
![PBP DM BACK](https://smahtideas.com/wp-content/webpc-passthru.php?src=https://smahtideas.com/wp-content/uploads/2021/02/PBP-DM-BACK.jpg&nocache=1)
Dr. Newton’s Naturals
Using VDP (Variable Direct Printing), the client was able to increase response rate by 2.5% over the static campaign, doubled the close rates and increased their margins.
![DNN Direct Mail 2](https://smahtideas.com/wp-content/webpc-passthru.php?src=https://smahtideas.com/wp-content/uploads/2021/02/DNN-Direct-Mail-2.png&nocache=1)
![DNN Direct Mail](https://smahtideas.com/wp-content/webpc-passthru.php?src=https://smahtideas.com/wp-content/uploads/2021/02/DNN-Direct-Mail.png&nocache=1)