Technology today allows us the freedom to live and work wherever we choose. And that’s why we made Maine our home base. But Smaht! Ideas has clients from here to California and creative staff on three continents. So no matter what your marketing problem is, we can assemble and manage the right people to get the job done, affordably, and on time.
RESPONSIVE WEB DESIGN
Your brand and website will be viewed on many different platforms, from mobile devices to desktops. From responsive themes to custom mobile apps, it’s a Smaht idea to make sure your brand looks the best, no matter what device your customer is using.
Your brand is more than just a logo. Your brand is how you present your company to current and potential customers. It says to them who you are and what you represent – from the way you answer your phone to the thank you email they get after placing an order. Be Smaht with your brand.
VIDEO & ANIMATION
People love video. They watch it, they share it and they act on it. From putting your TV spot on Facebook to creating popular ‘whiteboard’ animations, video marketing is a Smaht idea. And if you aren’t using video now, you will be soon.
Your logo is one of the most important parts of your brand – it speaks for you and represents you to the customer wherever they come in contact with it. Make sure that it’s saying exactly what you need it to say.
With so much information available to consumers, it’s important that you engage them and not just try to sell to them. Through interesting, shareable content that tells a story, you can build trust with your audience… and sales.
Before we get the result most clients are looking for (sales!) we need to understand how you perceive your business, your competition, your customers – and give you our perspective as well. Together, we can map out a plan for success.
Everyday, new digital opportunities arise for places to engage potential customers online and expose them to your brand. From creating and maintaining your eCommerce store to communicating with your fans on social media, we’ll help you make the Smaht choices.
Not all direct response marketing is ‘As Seen On TV‘. Direct response marketing allows you to engage with a potential customer, using a dedicated phone number or tracking code to gauge response and then sell directly to the customer through a call center or website. And you’ll know exactly which advertising is producing the most sales.
From simple name and address customization to graphics specifically targeted to each name on your mailing list, variable direct mail has one of the highest response rates in marketing. The more your customer feels you are speaking to them one on one, the more likely they are to buy.
A Virtual Team & Proven Plan for Success
Virtual meetings allow everyone to feel like they are in the same conference room, no matter where they are – and start the process of discovery as the first step to achieving your goals.
A plan. Sounds simple, but many times a client will be ‘winging it’ with no firm goals or ways to accomplish them. We’ll map out the strategy and the action items for success.
After signing off on the creative strategy, we will present you with several design concepts for your review. Then we will consider all suggestions and take the chosen design to final completion.
From designing a responsive website, creating a variable data direct mail piece, or editing a whiteboard video, we have a diverse team of creative pros across the globe – working for you!
Delivery of your project isn’t the end, rather a beginning. Because marketing your business is a continuous process, gathering data and working to improve the results – and profit margins.
Jonathan is by far the best Creative Marketing professional I have ever hired. His designs and level of detail are excellent.
Steve Stevens, CEO/President, Jopari Solutions
Jonathan brings a unique perspective to marketing by combining creativity, business sense and years of experience to deliver solutions that work. He’ll always bring his passion for delivering a great user experience that’s fun AND gets results for you. Bottom line is, he knows how to make things happen!
Peter Turgeon, Associate Partner, Aeon Hewitt
I have worked with Jonathan on non-profit as well as for-profit for design, copy, and marketing. He is creative, follows through and delivers what he says he will deliver.
Ken Strait, Director of Product Development, Tractor Supply Company
I have had the pleasure of both working with and observing Jonathan’s capabilities for the better part of 20 years. He is a consummate professional with not only extensive experience but outstanding talent. Jonathan has a comprehensive understanding and insight into both traditional and new media. Most importantly he has an impressive ability to cut through the BS and focus on what it actually takes to get a job accomplished.
Richard Winnick, President, CCRW / Status Tracker
Jonathan is a true ‘rockstar’ in every way. From concept and solid business acumen, to design and creative execution, every project is done with the client’s best interest in mind.