Today’s marketing for small retailers is rapidly changing. Mobile search, responsive websites, social media marketing… everyday there is a new challenge to attracting and keeping your customers.
Smaht! Ideas specializes in helping small business integrate and maximize their digital and traditional marketing budgets. With over 30 years of experience spanning radio & TV, print, ad agency, direct response and eCommerce marketing, our team can help you get the biggest bang for your buck.
Facebook Messenger Marketing is the hottest new trend in digital marketing and with good reason – conversational marketing lets you engage your prospect with a one-to-one discussion using AI chatbots that help build trust, gather important contact information and converts at a much higher percentage than most other marketing channels.
Responsive Website Design
Google has made a major change and now will rank sites on mobile search higher if they use a responsive mobile design. With a projected 71% of all searches happening on mobile devices by the end of 2018, it’s imperative to make sure your mobile web presence is as functional and consumer friendly as your desktop version. Fast loading times, easy to read type, usability of navigation and more all contribute to a better mobile user experience, and more sales. And don’t make the mistake of ‘mobile-friendly’ as being the same as a responsive, mobile design.
Social Media Management
Social Media Content marketing is a strategic approach that is focused on creating and distributing valuable, relevant, and consistent content on a regular daily basis to attract and retain the type of customers you want. Regardless of what type of marketing tactics you use, social media content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing – especially when ranking higher in mobile search.
Which of these types of marketing videos are you using to help promote your business and engage with your customers?
• Vlog (Video Blog) • Social Video • Live Streaming • Tutorials • Product Review • Animation • Testimonials
Facebook LOVES video. Your customers LOVE videos. We LOVE producing videos.
Back in the day, branding used to mean your sign outside or the logo on your business card. All the elements of your business that made you different from the competition. Today, it’s a bit more complex. Now it has expanded to the perception a consumer has when they interact with your company, service or product. We make sure that your perception of your brand matches what the consumer has in their mind and instills trust and confidence.
Keeping your brand consistent across all digital and traditional marketing is key to your success. From menus, direct mail and signage to trade show booths, magazine ads and billboards, we have the expertise to produce designs that produce results as well as awards.
Turn leads into sales with proven marketing sales funnel strategies. Different from your website, a sales funnel is designed to attract potential customers, get their contact information for list building, and convert them into loyal customers. We will help you build a value ladder for your business and incorporate it into a marketing funnel that can will lead you to increased profits.
With more search coming from mobile devices it’s imperative that you take advantage of these ‘micro-moments’. Micro-moments occur when people quickly turn to their mobile devices to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments where consumers make decisions to buy or not buy. And if you are not on the first page of mobile search – or you are not one of the businesses in Google’s 3-Pack, then you have an uphill battle for winning those moments. Let us help you get on the winning side.