Today’s marketing for small retailers is rapidly changing. Mobile search, responsive websites, social media marketing… everyday there is a new challenge to attracting and keeping your customers.
Smaht! Ideas is a boutique agency specializing in helping small business integrate and maximize their digital and traditional marketing budgets. With over 30 years of experience spanning radio & TV, print, ad agency, direct response and eCommerce marketing, our team can help you get the biggest bang for your buck.
Hyper Local SEO
With more search coming from mobile devices it’s imperative that you take advantage of these ‘micro-moments’. Micro-moments occur when people quickly turn to their mobile devices to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments where consumers make decisions to buy or not buy. And if you are not on the first page of mobile search – or you are not one of the businesses in Google’s 3-Pack, then you have an uphill battle for winning those moments. Let us help you get on the winning side.
Responsive Mobile Website Design
Google has made a major change and now will rank sites on mobile search higher if they use a responsive mobile design. With a projected 71% of all searches happening on mobile devices by the end of 2018, it’s imperative to make sure your mobile web presence is as functional and consumer friendly as your desktop version. Fast loading times, easy to read type, usability of navigation and more all contribute to a better mobile user experience, and more sales. And don’t make the mistake of ‘mobile-friendly’ as being the same as a responsive, mobile design.
#250 Spoken Keyword Mobile Speed Dial
We all know that you are not supposed to text and drive. So when you potential customer is on the road, mobile search won’t help you reach them.
Over 70% of all radio listening is done while driving or in a vehicle – not the ideal place for you to expect a listener to remember or write down your phone number or website. But what if instead, your radio ad said ‘Call #250 (pound two-five-zero) and say keyword ‘Smith Ford’… and they are connected to an automated system that can text them all of your contact information, a coupon and then connect them to your business or call center? I’m guessing you can see how that would dramatically increase your response rates – and know if your media buy is as efficient as possible.
Google values fresh, shareable content – and so do your customers. Content strategy focuses on the planning, creation, delivery, and monitoring of content. Content not only includes the words on the page but also the images and multimedia that you use. By making sure that you have useful, usable and shareable content, you will rank higher on mobile search and make it easier to connect with current and new customers.
Marketing is impossible without great content. Getting traffic to see your content is challenging… but not if you have the right tools. Content marketing is a strategic marketing approach that is focused on creating and distributing valuable, relevant, and consistent content to attract and retain the type of customers you want — and get them to buy. Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing – especially when ranking higher in mobile search.
Marketing Sales Funnels
Turn leads into sales with proven marketing sales funnel strategies. Different from your website, a sales funnel is designed to attract potential customers, get their contact information for list building, and convert them into loyal customers. We will help you build a value ladder for your business and incorporate it into a marketing funnel that can will lead you to increased profits.
There are a lot of different types of videos that you can use to help promote your business and engage with your customers. Which of these 12 types of marketing video are you using?
• Vlog (Video Blog) • Culture • Interview • Webinar • Event • Presentation • Tutorial • Product Review • Testimonial • Animation • Behind the Scenes • Live Streaming
YouTube is the #2 search engine behind Google. Facebook LOVES video. Your customers LOVE videos. Need help producing videos? We LOVE videos.
So what is branding? Back in the day it used to mean your sign outside or the logo on your business card. All the elements of your business that made you different from the competition. Today, it’s a bit more complex. Now it has expanded to the perception a consumer has when they interact with your company, service or product. We make sure that your perception of your brand matches what the consumer has in their mind.
Keeping your brand consistent across all digital and traditional marketing is key to your success. From menus, direct mail and signage to trade show booths, magazine ads and billboards, we have the expertise to produce designs that produce results as well as awards.