The restaurant critic used to be one of the most important columns in the local newspaper. But now with social media, everyone can – and will – leave reviews about their experiences. Reviews definitely have an impact on your bottom line… here’s how to establish regular Review Monitoring for your restaurant:
How important is it to monitor the reviews your customers leave about your restaurant? Well according to a Harvard Business School white paper, an increase of 1 star in a Yelp review can result in a 5-9% increase in revenue. And furthermore, the more reviews you have, the greater the impact that 1 star increase. If you have over 50 reviews (compared to 10 or fewer) that will have 20% more impact to your bottom line.
Now there many restaurant review sites and while you can’t monitor them all, here are four more reasons to make sure you regularly monitor the major sites.
Reviews monitoring will help you to:
- Monitoring will let you stay on top of what customers are saying about you
- Over time, you can gauge public sentiment about food, service, atmosphere
- By engaging with your customers, you can get constructive feedback
- Be responsive and positive and build trust to turn negative reviews into positive ones
Top Restaurant Review Sites:
- Google My Business
And don’t forget to monitor Facebook and Instagram as well.