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Why Retailers Should Shift to OTT Advertising

Why Retailers Should Shift to OTT Advertising

Content Marketing, Feature

Retailers, it’s time to rethink your advertising strategy! Traditional TV is no longer the powerhouse it once was. The number of Americans watching TV via cable or satellite has dropped dramatically from 76% in 2015 to just 56% in 2021. Meanwhile, OTT (over-the-top)...
What is GEO and Will It Replace SEO?

What is GEO and Will It Replace SEO?

Feature, Local SEO, Marketing, Web Design

GEO isn’t here to kill SEO. Instead, it’s what happens as search evolves into AI-powered, multi-platform experiences — and GEO should become part of SEO, not replace it. What’s GEO (Generative Engine Optimization)? – SEO focuses on boosting visibility on...
30 Days of Content the Old Way vs. the AI Way (And the Smaht! Way)

30 Days of Content the Old Way vs. the AI Way (And the Smaht! Way)

Content Marketing, Marketing, Media

If you’re a small business owner or retailer, you’ve probably had that sinking feeling: it’s the end of the month, your Facebook page has gone quiet, and you’re scrambling to put together another 30 days of content. You might open up a blank...
AI Is the New Marketing Intern (But It Never Sleeps)

AI Is the New Marketing Intern (But It Never Sleeps)

Content Marketing, Marketing, Media

AI Powered Social Media Series: 4 of 4 Wish you had a marketing intern who could write posts, publish them on time, analyze performance—and never ask for a paycheck? Good news: you can. At Smaht! Ideas, we use AI-powered tools to give small business owners a smarter...
3 Social Media Problems You Can Eliminate This Month with AI

3 Social Media Problems You Can Eliminate This Month with AI

Content Marketing, Marketing, Media

AI Powered Social Media Series: 3 of 4 Most small business owners have the same complaints about social media: “I never know what to post.” “I don’t have time.” “It’s not getting results.” Sound familiar? That’s why we built an AI-powered plan to solve all...
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