Content Marketing, Feature
Retailers, it’s time to rethink your advertising strategy! Traditional TV is no longer the powerhouse it once was. The number of Americans watching TV via cable or satellite has dropped dramatically from 76% in 2015 to just 56% in 2021. Meanwhile, OTT (over-the-top)...
Content Marketing, Feature
Your customers consume content across multiple platforms, in different formats, and in different mindsets. Re-purposing content can make you ever-present at all touchpoints in your audience’s path to purchase, establishing strong connections that help build brand...
Content Marketing, Feature
With accelerating the shift toward digital, social media and eCommerce has become an inseparable duo as inbound marketing strategy. For that, we have covered a flow for you on how to boost your sales with the help of social media marketing tools for your ecommerce...
Content Marketing, Feature
One of the best ways to maintain a consistent flow of new content without sacrificing too much time is by creating an effective content calendar. What Is a Content Calendar? A content calendar is a guide to the creation of content that will be shared with your...
Content Marketing, Feature
At this point, we’ve got a good understanding of what your business does, and who it needs to target. We’ve built out the key marketing messages using the SWST test… Next up, we’re diving into part five of our nine-part framework where we show you how to map out your...
