Marketing
B2B marketers have been pushing for personalized content for a good long while. Now we’re also trying to humanize content — to make the case that B2B buyers are human beings who want to connect with other humans on an emotional level. Isn’t it remarkable that we still...
Marketing
Content is the research search began in the first place. Learning about how to get customers to visit newly created websites is where my search engine optimization education began. In that journey from before there was a Google to today, many things have changed. What...
Feature, Marketing
Survey Shows Trend Towards Digital Every summer, Borrell publishes weekly insights from its Local Advertiser Survey. These insights come from the largest survey of SMBs in the nation, conducted annually from April-July. These charts represent key insights from a...
