Social Media Success: Yelp!

Feature, Restaurant Marketing

Your restaurant or small business needs to be on social media. You know your friends, family and customers are there – and if you aren’t, you’re missing out on a cost effective, affordable marketing opportunity! Here’s how you can use Yelp! to boost your...

Discover the Secret to Getting New Customers with Facebook!

Feature, Marketing

Many retailers, especially restaurant owners, have been told that ‘social media’ is the answer to putting new customers in your seats. So amidst all the other responsibilities they have, they boost a Facebook post here, put an ad or offer out there, maybe...

Your Front Line Marketing…

Feature

What is your most important marketing? Social Media? TV? Radio? Sorry… the answer is your front line employees, the ones that interact with your customers everyday. That is where your brand image starts and if that is not a good customer experience, no amount of...

Local Advertisers Use Both Digital and Traditional Marketing

Feature, Marketing

Survey Shows Trend Towards Digital Every summer, Borrell publishes weekly insights from its Local Advertiser Survey.  These insights come from the largest survey of SMBs in the nation, conducted annually from April-July.  These charts represent key insights from a...

Top 5 Ranking Factors for Local SEO

Feature, Local SEO, Marketing

Wondering why potential local customers are unable to find your product or service when doing a mobile search? By failing to do a few simple things to improve your ranking factors and making sure your online presence is properly optimized for local SEO, you are...

The Reports of Radio’s Death Are Greatly Exaggerated

Feature, Media

The Half-Life of Interest for a Radio Commercial From satellite radio and streaming audio to podcasts and iTunes, the competition for your ears seems to be greater than ever. But as much as you might think that local radio is a dinosaur and on it’s way out, you’d be...